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Several book marketing strategies can help authors stand out in a congested market. To begin, try hosting a virtual book launch event with interactive components to engage readers around the world. Collaborating with niche influencers or holding themed giveaways can also help generate attention. Furthermore, developing exclusive supplementary content or offering limited-time discounts can attract potential readers. Another effective method is to use multimedia, such as book trailers or live Q&A sessions. For writers looking for expert advice, it's best to hire a book marketer that can customize creative techniques to their individual demands and target audience, boosting visibility and sales.