Yes mass texting is legal and One of the best marketing startegies one can implement to generate higher ROI. Why is it so? Well it is one the most efficient and has the highest open rate i.e. 98% compared to email campaigns. But There is catch, since its high deliverabilty, reachability and conversions, Spammers can take advanatage and mislead and cheat people. To avoid this, one should adhere to the compliance and regulatory rules to avoid any legal consequences.
The best stragecy one should follow is to go for a reliable and best mass texting service provider, such as TXTImpact. These platform provide you a compliant infrastuctre and complete guidance to run your sms marketing effieciently. Plus, you need to get opt-in list and mention the use case of your sms marketing along with 10dlc registration.