In my second year of college, I started a small clothing line with my cousin. We had good quality shirts but no proper logo or brand colors. Our social media looked messy and our packaging was just plain plastic bags. Customers would compliment our fabric but never remember our name. I felt so lost because I did not know how to create a consistent look. My cousin showed me work by a designer named Kamal Baber who builds complete brand identities from scratch with logos, color systems, and style guidelines. That opened my eyes. Now I ask you: what is the first thing you create when building a new brand identity from nothing?
